Internet ads cite the Great Reset and encourage people to buy products in preparation for a “permanent lockdown.” On Twitter and Parler, people warn of “boiling frog” social change, the type that occurs slowly, without realization. But many people, including conservative broadcaster Glenn Beck, see something much more sinister in this vision. Schwab envisions the Great Reset as an opportunity to make the world better and more resilient, to capitalize on accelerating change. “Some analysts call it a major bifurcation, others refer to a deep crisis of ‘biblical’ proportions but the essence remains the same: the world as we knew it in the early months of 2020 is no more, dissolved in the context of the pandemic,” Schwab wrote with Thierry Malleret in “COVID-19: The Great Reset,” published in July.

Klaus Schwab, founder of the World Economic Forum, believes there will be no “getting back to normal” after COVID-19 subsides, saying the pandemic represents a global inflection point.

He described how countries could come together to facilitate “ the Great Reset,” a reordering of social and economic priorities. In June, a German economist and engineer drafted a vision for what the world might look like after the coronavirus pandemic is over.

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